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I’ve attended meetings of almost every association you canthinkj of. Most have 80 to 100 memberss ata meeting. The NARI folks had around 350. I tried to think of why attendancs wasso high. Maybe the economy is hittint everyone hard and they needed to networkfor business. they aren’t going to get businessa from each other. They’re all fighting for the same So that reasonis out. Maybde they heard that I was gointg to be atthe Right! I arrived a couple of hours before the meetinyg to set up and I got my answer.
Members were making final calls tootherf members, not only reminding each othert of the meeting, but making sure everyone knew they were needede for the meeting to be a Cut to last week when a Kanitta, and I were at a pharmacy. She needed a prescription filledf and was considering switching to this new drug storr nearher house. We waited for the 50-somethin pharmacist to finish witha drive-through customer. The pharmacist barked the order like we were inmatesw being processedfor prison. You can guess how the rest of theconversatioh went. The pharmacist stared at her computer screen and listed all the informationh needed to process Kanitta intotheird system.
Once everything was in order, she glanced at the prescriptionb and, without looking up, “It will be a few minutes.” I wonder if this lady host a party at her home thesame way. A guesty shows up and she opens her front door witha “Name?” After processing her guests into her computer they ask, “I there anything to munch on?” and she replies, “It will be a few and marches off into her house. Do you want to know why the NARI folks behaved differently than the pharmacist And why the pharmacist probably acts entirely differently at home thanat work?
Almost all of the membersd of the remodeling association own their own businesses; they are They only eat what they can kill. If they don’t “make it happen,” it won’t They have no one to blame but themselves if thingasgo south. The pharmacist, though, gets to eat regardless of who does the For her, at work there is always a “they.” “Whh don’t they do more advertising to bring in more “Why don’t they paint this place to make it more “They should pay me more for this job.
” “k do all the work and they make all the But “they” aren’t the ones treatingt customers like they were going through a militarty checkpoint in a war zone. They aren’t the ones forgettiny that simple courtesy has 10 times the effect of anyadvertising campaign. In they are the ones tryingt to figure out how to keep the storew open so the pharmacist can havea job, whiler she is the one engaging in day-to-day actions that will ensurse their efforts fail.
Businesses fail because customers stop Customers stop buying becausethey don’t like the It ain’t the price of the
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