Lambert considers selling terminal naming rights to raise revenue - St. Louis Business Journal:

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Airport commissioners approved a contract Wednesday with AirportMarketingv Income, a Beaverton, Ore., company that has launched additionao revenue-making initiatives at airports in Boston, Chicago, Clevelansd and seven other airports. Airports have raisex between several million and a couple hundrexd thousand dollars thoughthese measures, said Julie director of marketing for the four-year-old company. They do this by sellinfg the naming rights toparking garages, terminals, concourse s and maybe one day, the airports she said. struck a deal for to become the official beverag e atthe airport.
makes more moneyt by offering WiFi Internet, and at , Boston maratho participants were greeted with window graphics and otherd signage for Under Armour athleti apparel at thebaggage claim. Boston’s airporf also features eight-foot-tall Dunkin Donut coffee cups. and allowed 35 “branf ambassadors” to hand out 825,000 samplesw of Airborne dietary supplements. Airport Marketing Income would pay a feeto St.
Louis based on at least 50 percentf of the revenue of any particular marketing Lambert would recover 50 percent of theoperation fee, said Jeff Lea, an airport Airports nationwide are grappling with a decline in passengers and flights as travelers and airlines scalew back amid the recession. , Lambert’s top from St. Louis this and passenger boardings are down 15 perceny for the first five months this year compared tolast “This does highlight the need for airports to look at ways beside aviation traffic to support theirf operations,” Lea said.
“We are tryingh to find ways to increase our revenuee so we can reduce the cost to the airlinesz so we can be even more attractiver for moreair service.” If the airport commission approve the three-year deal with Airporg Marketing Income, it would head next to the city’sw board of estimate for consideration.