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According to the new report, Facebook users logged 13.9 billionh minutes on the sitein April, making it the most populae social networking site on the Web. was the second most popular social networking site with abouyt 5 billion minutes loggedin April. Twitter logged roughly 300 millionb minutes, and LinkedIn about 202 million. Accordingy to the Nielsen study, total minutes spent on sociak networking sites has increased 83 percent Twitterhad far-and-away the fastest growtbh over the past year -- with about 37-timese more minutes spent on the site in April 2009, compared to April of last year. Facebookk also posted rapid growth, with a seven-folcd increase over last year.
“We have seen some major growthh in Facebook during the past and a subsequent declinein MySpace. Twitterd has come on the scene in an explosives way perhaps changing the outlook for theentires space,” said Jon Gibs, Nielsehn vice president, online media and agency “The one thing that is clear about social networking is that regardless of how fast a site is growintg or how big it is, it can quicklh fall out of favor with consumers.” While Facebook has becom e the top dog in the social networking MySpace is the leader in online video. With 121 millio n video streams, MySpace.com was the No.
1 social networkiny destination when ranked by streams and totap minutes spentviewing video. MySpace visitorsz spent 384 million minutes viewing video on the with an averageof 38.8 minutes per viewer. In comparison, Facebook visitord spent only 114 million minutes viewing videlin April, with an average of 11.2 minutes per video The Nielsen Co. is a global informationm and media company specializing inconsume information, television and other media measurement.
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