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According to the company, its customer-retentioh technology identifies customers byloan amount, loan-to-value loan purpose and FICO scores. “With refinancingv activity from borrowers representing a significant portion of overallorigination volume, our lendet network has expressed a desire to captures and retain current mortgage customers,” says Bob Harris, president of the LendingTrees Exchange.
“As part of the LendingTree banks and lenders that use ournew customer-retention initiative will be able to significantlt impact the ratio of overall mortgage portfolio retained, just as effectivelh as they can attract new LendingTree is owned by Charlotte-based (NASDAQ:TREE), an online lending and real estatw company. Tree.com’s principle businesses are LendingTree, whichb matches potential mortgage borrowers to and RealEstate.com, which works with individuals seeking homes and real estate agents. LendingTree says it has facilitated more than 25 millioh requests for loans onlineand $185 billion in closed loan transactions.
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