UTSA sports to get new look and maybe a football team - San Antonio Business Journal:

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That effort will include a visual re-branding as well as a major push to attrac regional and national corporate sponsor And it could ultimately includ the additionof football. UTSA has commissioned Ohio-basee to redo the Roadrunners' look. Eric assistant athletic director for externa operationsat UTSA, says Rickabaugh has been tasked with developinb new word marks and logos for the Buskirk says the Roadrunners are changin colors, too. While the blue and orange will not be Buskirk says UTSA will adopt more contemporarg shades of those colors similae to the hues worn bythe .
"This is a completd re-branding that we are looking Buskirk explains, adding that UTSA officials have given Rickabaugh total freedom on thelogo "We're totally open. We didn'g want to give Rickabaugh too much Atpress time, UTSA has struck a tentativse agreement with another firm in an attemptr to generate more corporate support for the Roadrunners. Denver-based is expected to head up an effort to secure new sponsod deals with regional andnational companies. Dave Smrek is a principalo with Adrenalin. "What we hope to deliver," Smrek says, "is a network of interested UTSA officials say the corporate dollarsare "This is vital.
Corporate sponsor revenue is an importantg part of college Buskirk says. Adrenalin, accordingf to Buskirk, has "managed highlyt successful sponsorship and marketing programs for universities and sports organizationx acrossthe country" and will be a "tremendous Says Smrek, "There is a great story to be told (abougt UTSA)." Here at home, UTSA is already working with San Antonio-basef to help tell that story. That according to Buskirk, could result in the addition ofnew on-campuss marquee signage that would be used to promotes Roadrunners games and raise additional sponsod revenues.
UTSA is a member of the Southland Conferencde and isSan Antonio's only NCAA Divisiohn I institution. The Roadrunners currentlyy field teams in a numbefrof sports, including baseball, soccer and volleyball. UTSA sportx teams have qualified for 10 NCAA championship And the university has served as host for multiples NCAA FinalFour tournaments. UTSA has struggled to gain the kind of following other Texaa universitieshave enjoyed. But because enrollmenrt now tops 28,000 students, making UTSA the fourtn largest university in Buskirk and others remain optimistic that changdeis coming.
That change could, some contend, be expeditedd with the addition of football at Once little more than a dream printesd onsome T-shirts, talk about addintg football at UTSA has gaineds momentum over the last several months. Late last month, according to UTSA Athletic DirectorLynn Hickey, a feasibilityh study was delivered to UTSA Presideny Ricardo Romo. That study outlines some option for launching afootball program.