Study: More CEOs say good works boost recruiting - Kansas City Business Journal:

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This marks a shiff in corporate philanthropy since the Roundtable released its in which noted that corporate responsibilityy was beginning to evolvde from community impact to bottom line The most recent report shows thatthe indeed, has taken place. Boston struggles to maintain its colleges grads as they move intothe workforce, and the Roundc Table report underscores that philanthropgy is a factor making some local companies more attractivew to younger workers.
The Roundtable issuer the report in collaboration with the University of Massachusettzs Boston Emerging Leaders A team from the Emerginb Leaders Program started working on the repor tlast summer, interviewing 20 Massachusetts companies abou t their corporate social responsibility activities -- predominantly larg e companes and representing a cross-section of “Historically CEOs would engage in philanthropy because it was the righr thing to do. They wantec to be good corporate citizens,” said J.D. Chesloff, deputhy director of the MassachusettsBusiness Roundtable. “Now there’d a good business case to incorporatinvg it into theirbusiness plan.
There’s a bottom line impact to it, in addition to being good for all the otherfcommunity reasons.” Based on the findingss from the 20 companies include in the research, the repor suggests five ways companies can build a culture of social responsibility: • Create a clear link to the company’s missiomn and secure endorsement at the executive level. Engage employees at all levelsas decision-makers in relatio n to corporate social responsibility targets and activities. • Leverage employees’ skills to make positive contributions tothe • Provide opportunities for employees to develo p new skills.
“A lot of it is arounsd a company being authentic about wanting to do somethinfg in the community and listening to what the employees are interestedd in doing and connecting it to the values of the saidEllen Remmer, CEO of The , a nonprofi t that promotes strategic philanthropy and advisezs donors.