Use summer

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Many of us, in fact, tend to view May as an endingg ofsorts … and Augusf as the beginning of the last half of the But what about June and July? Many peopled pull back during the summer New product launches, marketing efforts, training and new projects are put off untilo August or September. However, I consider the summert months to be filled withspectacular opportunity. Take some time off. But then get back to refreshed and refocusing your energies on every possible summer opportunity to buildyour brand. Remember, you are your brandx … and by building your bran all 12 months of the year you can leverag your individualityand uniqueness.
Why is summer a terrifid time to reinforce and expaned yourpersonal brand? Because most of us tend to be less harriecd and more laid-back in warmer weather. We actually have time to “get it.” Don’t miss out on some of the most productive months of youryear — June, July and August. Here’se one professional’s story: John, an ownedr of a large commerciap realestate company, has had years of success in the loca market. With the current economic times, John recognizeds the reality that he needed to establisn his own brand identity that aligned withhis company’s stronhg brand.
“I have operationalized my personal brand into my daily work and keep this brandingt topof mind. My customers and employeeds have noticed things like a newtag line, new bio and new way of introducingg myself and my company,” he says. The results?? John has already increased business for the and is winning contracts when his competitors arestill struggling. “In the summer, it seems like people have more time or take time to actually get to know you and what you he says. “I’ve already had meetinges with prospective customers that seemed lesshurried and, were more productive.” So, what about you?
Are you goinhg to use the summer to builr momentum and create more success ?